Ecommerce Trends You Shouldn't Ignore in 2015

by Robo

A short bio about Robo

2015 is proving to be a lucrative year for e-commerce. In 2014, worldwide e-commerce figures showed a record $1.3 trillion in sales. That number is expected to grow by leaps and bounds in 2015. The fact is, the majority of Americans are using their buying power to make purchases online, and the rest of the world is following suit. As a business owner, it is important to stay abreast of e-commerce trends and prospects. Here are four e-commerce business trends to look out for in 2015:

Push Towards Mobile Excellence

According to Shopify.com, the number of e-commerce orders coming from mobile devices has skyrocketed. Since 2012, sales from tablets and smartphones combined have jumped an incredible 175%. It is now likely that even if your customers are still purchasing from their desktop, they are more than likely browsing on their mobile devices. If your site is already mobile friendly you stand to take advantage of a trend that will only get bigger as the devices get smaller.

Ecommerce Trends You Shouldn't Ignore in 2015

Broader Market Diversity

No longer is location the buzzword that can make or break your business. Today, hungry customers are actually leading the way, helping businesses become global enterprises with followers around the world. This globalization means less market fluctuation based on local economies, but is also means that many companies are floundering to keep their supply chains limber.

24/7 Selling Power

Keep in mind that beyond the fact that your selling power has increased relative to global demands, these days your lights never go out and the open sign is always on. More and more customers shop whenever it is convenient. This means that your ad campaigns must reflect your customer’s shopping habits.

Ecommerce Trends You Shouldn't Ignore in 2015

Impress Your Customers or Pay the Price

With more shopping and shipping options than you could have ever imagined just five years ago, your consumers will display short attention spans unless you romance them appropriately. Keep in mind that they will tell everyone they know if you don’t live up to your end of the bargain, so ensure that you treat them right. When it comes to customer loyalty, the stakes are high. Be authentic, give them what they want, and make them feel valued - or you run the risk of losing your base.

 

Keeping abreast of the contemporary e-commerce trends in 2015 is of paramount importance for every modern business. The e-commerce sector grows quickly, and by transforming and adapting your business to keep up with these trends you will grow your business, attract new customers, and develop a loyal following. Robofirm can help you to create a dynamic e-commerce platform that will help you to keep up with business trends and outperform your competition.

Ecommerce Trends You Shouldn't Ignore in 2015

Ecommerce Trends You Shouldn't Ignore in 2015

by Robo

A short bio about Robo

2015 is proving to be a lucrative year for e-commerce. In 2014, worldwide e-commerce figures showed a record $1.3 trillion in sales. That number is expected to grow by leaps and bounds in 2015. The fact is, the majority of Americans are using their buying power to make purchases online, and the rest of the world is following suit. As a business owner, it is important to stay abreast of e-commerce trends and prospects. Here are four e-commerce business trends to look out for in 2015:

Push Towards Mobile Excellence

According to Shopify.com, the number of e-commerce orders coming from mobile devices has skyrocketed. Since 2012, sales from tablets and smartphones combined have jumped an incredible 175%. It is now likely that even if your customers are still purchasing from their desktop, they are more than likely browsing on their mobile devices. If your site is already mobile friendly you stand to take advantage of a trend that will only get bigger as the devices get smaller.

Ecommerce Trends You Shouldn't Ignore in 2015

Broader Market Diversity

No longer is location the buzzword that can make or break your business. Today, hungry customers are actually leading the way, helping businesses become global enterprises with followers around the world. This globalization means less market fluctuation based on local economies, but is also means that many companies are floundering to keep their supply chains limber.

24/7 Selling Power

Keep in mind that beyond the fact that your selling power has increased relative to global demands, these days your lights never go out and the open sign is always on. More and more customers shop whenever it is convenient. This means that your ad campaigns must reflect your customer’s shopping habits.

Ecommerce Trends You Shouldn't Ignore in 2015

Impress Your Customers or Pay the Price

With more shopping and shipping options than you could have ever imagined just five years ago, your consumers will display short attention spans unless you romance them appropriately. Keep in mind that they will tell everyone they know if you don’t live up to your end of the bargain, so ensure that you treat them right. When it comes to customer loyalty, the stakes are high. Be authentic, give them what they want, and make them feel valued - or you run the risk of losing your base.

 

Keeping abreast of the contemporary e-commerce trends in 2015 is of paramount importance for every modern business. The e-commerce sector grows quickly, and by transforming and adapting your business to keep up with these trends you will grow your business, attract new customers, and develop a loyal following. Robofirm can help you to create a dynamic e-commerce platform that will help you to keep up with business trends and outperform your competition.