A Customer Never Forgets

by Robo

A short bio about Robo

Whether it’s a good experience or a poor one, customers form their impressions quickly and are equally quick about sharing their opinions with their friends, family members, and neighbors. Here are four ways that you can encourage positive and prolific word-of-mouth marketing through satisfied customers:

Use Loyalty-Based Campaigns

One marketing technique that email, direct mail, and content-based marketers all agree to be quite effective is the loyalty-based campaign. A loyalty-based campaign is when a company offers special discounts or privileges to customers who’ve proved their loyalty through their previous purchases or other contributions. An example of a loyalty based campaign would be the special issuance of valuable coupons to customers of a grocery store - but only those who’ve spent at least $500 in the store over the past year. When you recognize and reward your customers—especially those who’ve already shown that they like your brand—you create enthusiastic brand advocates who will gladly inform their friends about how well they’ve been treated by your company.

 

customer never forgets


Own Up to Your Mistakes

Just like people, no business is perfect. When a mistake is made by your business, you can drastically diminish the wrath of negative feedback by owning up to it. If possible, alert the customer before they even catch the mistake. For instance, if a shipment is going to go out later than promised, send the recipient an email to apologize. Your customer will likely forgive their package being late and will likely remember how promptly you acknowledged your mistake and made necessary amends.

Find out What Your Customers Are Thinking

There’s a reason why customer experience surveys have become so popular. Businesses want to know where they’re succeeding and where they’re coming up short with their customers. If a business transaction goes poorly, customers will simply disappear, often leaving the business with no idea of how or why the customer was lost. Surveys are an important part of good business upkeep. They help businesses to repair breeches of trust, and they ensure ongoing excellence in customer service. A business that makes good use of customer surveys is more likely to develop a customer base of powerful brand advocates.

 

A customer never forgets

Cultivate Honest Advocates

If you pump your website or marketing materials full of bogus positive reviews— that were either paid for or procured by the promising of special incentives, then you’re likely to be pegged as manipulative and fraudulent. The public won’t trust you and they won’t hesitate to share their opinions with others, infecting your potential customer base from end to end. To remedy this problem try giving promotional copies of your product or service away to customers in exchange for an honest review. When the customer returns a review and you post it, be sure to explicitly state that “this customer was provided with a promotional copy of product x in exchange for an honest review.” If your product is good, then your reviews will be good. If the product is poor, then perhaps it’s time to go back to the drawing board. Keep your integrity intact, and the rest will always fall into place.

A Customer Never Forgets

A Customer Never Forgets

by Robo

A short bio about Robo

Whether it’s a good experience or a poor one, customers form their impressions quickly and are equally quick about sharing their opinions with their friends, family members, and neighbors. Here are four ways that you can encourage positive and prolific word-of-mouth marketing through satisfied customers:

Use Loyalty-Based Campaigns

One marketing technique that email, direct mail, and content-based marketers all agree to be quite effective is the loyalty-based campaign. A loyalty-based campaign is when a company offers special discounts or privileges to customers who’ve proved their loyalty through their previous purchases or other contributions. An example of a loyalty based campaign would be the special issuance of valuable coupons to customers of a grocery store - but only those who’ve spent at least $500 in the store over the past year. When you recognize and reward your customers—especially those who’ve already shown that they like your brand—you create enthusiastic brand advocates who will gladly inform their friends about how well they’ve been treated by your company.

 

customer never forgets


Own Up to Your Mistakes

Just like people, no business is perfect. When a mistake is made by your business, you can drastically diminish the wrath of negative feedback by owning up to it. If possible, alert the customer before they even catch the mistake. For instance, if a shipment is going to go out later than promised, send the recipient an email to apologize. Your customer will likely forgive their package being late and will likely remember how promptly you acknowledged your mistake and made necessary amends.

Find out What Your Customers Are Thinking

There’s a reason why customer experience surveys have become so popular. Businesses want to know where they’re succeeding and where they’re coming up short with their customers. If a business transaction goes poorly, customers will simply disappear, often leaving the business with no idea of how or why the customer was lost. Surveys are an important part of good business upkeep. They help businesses to repair breeches of trust, and they ensure ongoing excellence in customer service. A business that makes good use of customer surveys is more likely to develop a customer base of powerful brand advocates.

 

A customer never forgets

Cultivate Honest Advocates

If you pump your website or marketing materials full of bogus positive reviews— that were either paid for or procured by the promising of special incentives, then you’re likely to be pegged as manipulative and fraudulent. The public won’t trust you and they won’t hesitate to share their opinions with others, infecting your potential customer base from end to end. To remedy this problem try giving promotional copies of your product or service away to customers in exchange for an honest review. When the customer returns a review and you post it, be sure to explicitly state that “this customer was provided with a promotional copy of product x in exchange for an honest review.” If your product is good, then your reviews will be good. If the product is poor, then perhaps it’s time to go back to the drawing board. Keep your integrity intact, and the rest will always fall into place.