Using Abandoned Cart Emails to Increase Sales

by Robo

A short bio about Robo

No matter how well you've optimized your content, researched your audience, and created your marketing strategies, you will still find customers who will abandon their carts before checking out. If you aren’t working to engage these “almost” customers, you are missing out on the opportunity to increase sales and improve customer relations. Convert your “almosts” into paying customers with an abandoned cart email strategy that is painless and efficient. Start by following these best practices for abandoned carts.

Prevent the Dreaded Abandoned Cart

Start by tweaking some of your marketing strategies so that customers stick around long enough to appreciate what you’re offering. These simple changes will go a long way toward improving customer retention.

Using Abandoned Cart Emails to Increase Sales

 

  • Develop an accommodating return policy and advertise it front and center. If customers have to search high and low for this information, they may just abandon ship and do their business elsewhere.
  • Consider offering free shipping and abundantly advertise the fact. Shipping costs vary so widely from site to site, that it becomes an unexpected hidden expense at the end many transactions - causing customers to abandon their carts for greener pastures, and cheaper shipping costs elsewhere.
  • Capture a shopper’s email address as soon as they start adding items to their cart. This way, even if they decide to abort the sale, you can recapture their attention with your abandoned cart emails.

Your Abandoned Cart Email Strategy

Using Abandoned Cart Emails to Increase Sales
  • Keep it simple - Your abandoned cart email strategy may take a bit of time to plan and set up, but once it’s configured it should work effortlessly by itself. If you use Magento for e-commerce, there are plenty of abandoned cart email extensions that set up easily and take the guesswork out of your email campaign.
  • Capture your potential customer’s attention right away - For most products, the first email should go out between one and two hours after cart abandonment. You can send another at 12-48 hours, and a final email between 48 and 72 hours.
  • Use a different template for each email - This will encourage your customer to click through and see what you have to say.
  • Personalize your abandoned cart emails - Use the name of the abandoned item(s) in your subject line. This will increase open rates significantly. Be sure to add a link that takes the reader directly back to the no longer abandoned cart.
  • If possible, include ratings and reviews for the abandoned products in your emails.

 

These strategies will help you to recapture revenue from abandoned carts with an approach that is quick and efficient for you, and highly personalized for your customer. While it’s important to prevent abandoned carts if possible, having an abandoned cart email strategy will help turn potential customers into closed sales.

Using Abandoned Cart Emails to Increase Sales

Using Abandoned Cart Emails to Increase Sales

by Robo

A short bio about Robo

No matter how well you've optimized your content, researched your audience, and created your marketing strategies, you will still find customers who will abandon their carts before checking out. If you aren’t working to engage these “almost” customers, you are missing out on the opportunity to increase sales and improve customer relations. Convert your “almosts” into paying customers with an abandoned cart email strategy that is painless and efficient. Start by following these best practices for abandoned carts.

Prevent the Dreaded Abandoned Cart

Start by tweaking some of your marketing strategies so that customers stick around long enough to appreciate what you’re offering. These simple changes will go a long way toward improving customer retention.

Using Abandoned Cart Emails to Increase Sales

 

  • Develop an accommodating return policy and advertise it front and center. If customers have to search high and low for this information, they may just abandon ship and do their business elsewhere.
  • Consider offering free shipping and abundantly advertise the fact. Shipping costs vary so widely from site to site, that it becomes an unexpected hidden expense at the end many transactions - causing customers to abandon their carts for greener pastures, and cheaper shipping costs elsewhere.
  • Capture a shopper’s email address as soon as they start adding items to their cart. This way, even if they decide to abort the sale, you can recapture their attention with your abandoned cart emails.

Your Abandoned Cart Email Strategy

Using Abandoned Cart Emails to Increase Sales
  • Keep it simple - Your abandoned cart email strategy may take a bit of time to plan and set up, but once it’s configured it should work effortlessly by itself. If you use Magento for e-commerce, there are plenty of abandoned cart email extensions that set up easily and take the guesswork out of your email campaign.
  • Capture your potential customer’s attention right away - For most products, the first email should go out between one and two hours after cart abandonment. You can send another at 12-48 hours, and a final email between 48 and 72 hours.
  • Use a different template for each email - This will encourage your customer to click through and see what you have to say.
  • Personalize your abandoned cart emails - Use the name of the abandoned item(s) in your subject line. This will increase open rates significantly. Be sure to add a link that takes the reader directly back to the no longer abandoned cart.
  • If possible, include ratings and reviews for the abandoned products in your emails.

 

These strategies will help you to recapture revenue from abandoned carts with an approach that is quick and efficient for you, and highly personalized for your customer. While it’s important to prevent abandoned carts if possible, having an abandoned cart email strategy will help turn potential customers into closed sales.