The Benefits of Magento for eCommerce

by Robo

A short bio about Robo

If you’re considering a jump into Magento to fulfill your ecommerce needs, then you will likely want some solid assurances that you’re positioned to reap real and substantial benefits. Here are some of the signature benefits you can expect if you learn how to leverage this powerful platform:

Expansive Product Catalogs

One of the things that the proprietary ecommerce providers do that drives e-business owners up the wall is progressively increasing their costs based on the number of products the merchant wants to sell through the platform. With Magento’s open source, ecommerce platform, half a million products can be listed on a single site and over 80,000 orders every hour can be processed. This sounds amazing, and it is, but it’s also not exactly “free.” Sure Magento is open source, so you’re not going to pay any licensing fees, but you as the merchant are now responsible for making sure that you’ve got all your bases covered in terms of hardware capability. In the case of high-volume ecommerce traffic (80K orders a day is not small potatoes), your main expense will be web hosting. You don’t want your customers trying to check out at your online store and finding themselves subject to ridiculously long load times during the process. They’ll drop you like a hot potato, cancel their transactions, and seek out a competitor’s website with a shopping cart/check-out process that actually works. Make sure that your hardware is scaled to accommodate your business.

Mobile Design

Magento is ahead of the curve when it comes to responsive design for ecommerce platforms. The Magento community knows what’s happening today: a staggering amount of business is now transacted via smartphone. Therefore, the shopping carts developed through Magento are coded to ensure that shoppers using their smartphones will be able to navigate the site and the checkout process with ease.

The Benefits of Magento for eCommerce

Visual Design

In contrast to many of the proprietary ecommerce platforms that make you sift through a series of options, and then spit out a design for your ecommerce page, the Magento platform equips its users with a visual page editor. This is an important distinction, as a lot of proprietary solutions—even those that offer visual-based website builders under their brand—don’t give their customers the flexibility to build their ecommerce sites with visual based editors. If you’re not much of a coder, but want a lot of design control over the appearance of you ecommerce pages, then using a visual-based editor through Magento is your solution.

The Benefits of Magento for eCommerce

Search Engine Optimization

One of the reasons Magento has found so much success as an open source ecommerce solution is that the platform was built with optimum SEO in mind. Multiple custom SEO tools fit seamlessly into the Magento ecommerce platform. If you’re looking to make a big splash with SEO, then Magento is your essential ecommerce partner.

The Benefits of Magento for eCommerce

The Benefits of Magento for eCommerce

by Robo

A short bio about Robo

If you’re considering a jump into Magento to fulfill your ecommerce needs, then you will likely want some solid assurances that you’re positioned to reap real and substantial benefits. Here are some of the signature benefits you can expect if you learn how to leverage this powerful platform:

Expansive Product Catalogs

One of the things that the proprietary ecommerce providers do that drives e-business owners up the wall is progressively increasing their costs based on the number of products the merchant wants to sell through the platform. With Magento’s open source, ecommerce platform, half a million products can be listed on a single site and over 80,000 orders every hour can be processed. This sounds amazing, and it is, but it’s also not exactly “free.” Sure Magento is open source, so you’re not going to pay any licensing fees, but you as the merchant are now responsible for making sure that you’ve got all your bases covered in terms of hardware capability. In the case of high-volume ecommerce traffic (80K orders a day is not small potatoes), your main expense will be web hosting. You don’t want your customers trying to check out at your online store and finding themselves subject to ridiculously long load times during the process. They’ll drop you like a hot potato, cancel their transactions, and seek out a competitor’s website with a shopping cart/check-out process that actually works. Make sure that your hardware is scaled to accommodate your business.

Mobile Design

Magento is ahead of the curve when it comes to responsive design for ecommerce platforms. The Magento community knows what’s happening today: a staggering amount of business is now transacted via smartphone. Therefore, the shopping carts developed through Magento are coded to ensure that shoppers using their smartphones will be able to navigate the site and the checkout process with ease.

The Benefits of Magento for eCommerce

Visual Design

In contrast to many of the proprietary ecommerce platforms that make you sift through a series of options, and then spit out a design for your ecommerce page, the Magento platform equips its users with a visual page editor. This is an important distinction, as a lot of proprietary solutions—even those that offer visual-based website builders under their brand—don’t give their customers the flexibility to build their ecommerce sites with visual based editors. If you’re not much of a coder, but want a lot of design control over the appearance of you ecommerce pages, then using a visual-based editor through Magento is your solution.

The Benefits of Magento for eCommerce

Search Engine Optimization

One of the reasons Magento has found so much success as an open source ecommerce solution is that the platform was built with optimum SEO in mind. Multiple custom SEO tools fit seamlessly into the Magento ecommerce platform. If you’re looking to make a big splash with SEO, then Magento is your essential ecommerce partner.