CLICK HERE: CTA 101

by Robo

A short bio about Robo

Your ecommerce site’s call to action (CTA) is ground zero in your point-of-sale operation - the moment of truth, where the rubber meets the road. In most online shopping cart programs, the CTA takes the form of a button with the words “Add to Cart” on it. Other text options—depending on the product being offered and whether it’s free or not—include “Buy Now,” “Download Now,” and “Sign Up Now.” While the typical CTA of most websites tends to be limited to but a small selection of potential action steps (they normally want you to buy something or to opt-in to something) there are virtually endless ways to position and stylize your CTA to give your site a better shot at converting browsers into customers. Here are four tips you can use to boost the effectiveness of your CTA:
 
Use Language That Packs a Punch

When crafting your CTA, use action-oriented words such as “get,” “get it now,” “sign-up now,” “get started now,” “try it for free,” etc. The CTA button is the hottest button on your page. Make sure that it’s dressed for the role. Use vibrant, loud, colorful, action-oriented language.
 

Make the CTA Buttons Stand Out
You can do this by using colors, shapes, or sizes, just so long as the CTA button is clearly recognizable. As a test, render your website in a different language, and have someone who doesn’t speak that language try and pick out the CTA button. If they can’t do it, then you need to work on making your CTA button stand out better.
 

Make it Urgent

CTAs fare better when the shopper is confronted with a time-sensitive offer. If the deal the shopper wants is only going to be available for the next 48 hours, be sure to let him know. Use language on the CTA button such as: Sign up Now-Deal Ends in 48 Hours. Get all the necessary information out but use as few words as possible. Overly long CTA text is generally less effective than concise text that stands out and is to the point.
 

Hang it High

Your CTA button should be prominently positioned on your ecommerce storefront. Don’t be shy about it; it’s perfectly fine for your CTA to be one of the first things that your shoppers see when visiting your site. Don’t bury it under a lot of information and never force your website viewers to scroll down in order to get to the CTA. If it’s in tune with the design of your site, then it’s acceptable to have your CTA button appear twice, or multiple times throughout the storefront. Just make sure that the storefront as a whole is balanced in its content and looks nice. You don’t want to come across as a spammer.

CLICK HERE: CTA 101

CLICK HERE: CTA 101

by Robo

A short bio about Robo

Your ecommerce site’s call to action (CTA) is ground zero in your point-of-sale operation - the moment of truth, where the rubber meets the road. In most online shopping cart programs, the CTA takes the form of a button with the words “Add to Cart” on it. Other text options—depending on the product being offered and whether it’s free or not—include “Buy Now,” “Download Now,” and “Sign Up Now.” While the typical CTA of most websites tends to be limited to but a small selection of potential action steps (they normally want you to buy something or to opt-in to something) there are virtually endless ways to position and stylize your CTA to give your site a better shot at converting browsers into customers. Here are four tips you can use to boost the effectiveness of your CTA:
 
Use Language That Packs a Punch

When crafting your CTA, use action-oriented words such as “get,” “get it now,” “sign-up now,” “get started now,” “try it for free,” etc. The CTA button is the hottest button on your page. Make sure that it’s dressed for the role. Use vibrant, loud, colorful, action-oriented language.
 

Make the CTA Buttons Stand Out
You can do this by using colors, shapes, or sizes, just so long as the CTA button is clearly recognizable. As a test, render your website in a different language, and have someone who doesn’t speak that language try and pick out the CTA button. If they can’t do it, then you need to work on making your CTA button stand out better.
 

Make it Urgent

CTAs fare better when the shopper is confronted with a time-sensitive offer. If the deal the shopper wants is only going to be available for the next 48 hours, be sure to let him know. Use language on the CTA button such as: Sign up Now-Deal Ends in 48 Hours. Get all the necessary information out but use as few words as possible. Overly long CTA text is generally less effective than concise text that stands out and is to the point.
 

Hang it High

Your CTA button should be prominently positioned on your ecommerce storefront. Don’t be shy about it; it’s perfectly fine for your CTA to be one of the first things that your shoppers see when visiting your site. Don’t bury it under a lot of information and never force your website viewers to scroll down in order to get to the CTA. If it’s in tune with the design of your site, then it’s acceptable to have your CTA button appear twice, or multiple times throughout the storefront. Just make sure that the storefront as a whole is balanced in its content and looks nice. You don’t want to come across as a spammer.