AMP Your Business

by Brock Marion

18 plus year career wholly focused on delivering digital marketing excellence, both agency and client side. Led award winning teams working for over 50 leading global retail, CPG and travel brands. 

Helped found, build and grow the first pay-per-click display advertising network and recognized early the emerging importance of paid and organic search marketing for direct response ecommerce and lead gen, founding his own search marketing practice in early 2001.

Duck hunter. Intense dislike for anything containing cilantro or truffle oil. 

Do you have a second? Of course not. No one does. In the mobile world, a second feels like an eternity. Google reported that 29 percent of smartphone users will bounce to another mobile site or app if the one they have found is too clumsy or takes too long to load.

Of these switchers, seven out of 10 said that load time was the number one annoyance that drove them to bounce. Along the same lines, Kissmetrics estimated that for an enterprise ecommerce site, a one second delay can cost up to $2.5 million in annual revenue.

When Mobile Won the Internet

Websites were originally built for desktops or laptops. Trying to impress site visitors, they added high-resolution images, video, interactive tools and more. That was great digital marketing strategy before the majority of users started accessing the web using their smartphones.

In the new world, everyone is in a crunch to get their information fast. Expectations have ratcheted up due to the speed of apps, cloud-based servers, HTML5 and mobile-first design. Every extra second of loading time equals the loss of certain percentage of readers. That translates into fewer subscriptions and less advertising revenue.

Google and the Origin of AMP

As a company built on ad revenue, Google knew it had to get proactive about load times, so in 2015 it brought together publishers and technology companies from all over the planet to brainstorm a solution.

The result was a new open-source technology called the Accelerated Mobile Pages (AMP) project. AMP is meant to bring all the best parts of the web to mobile and make them all load dramatically faster. Mobile pages with AMP are able to run video, animations and interactive graphics while still incorporating smart ads for remarketing - and it all loads in an instant. AMP is platform-independent, which means it works on any OS and mobile device.

Who Is Using AMP?

The first publishers and tech firms that agreed to develop the AMP protocols include some of the biggest names on the web, such as Twitter, Pinterest, WordPress, Adobe Analytics and LinkedIn. All are currently integrating AMP HTML pages into their mobile sites.

According to Rudy Galfi, the production manager for AMP, the median load time for AMP-coded content is 0.7 seconds. The two biggest platforms for mobile ads - DoubleClick for Publishers and OpenX - are both already on board with AMP compatibility.

AMP for Magento

There is even an AMP extension to help Magento development teams turbocharge the load times of sites that are rich with high-quality images and interactive content. The extension generates original mobile pages for your site's homepage, ecommerce site and any CMS along the way.

The Magento AMP plugin is just one example of how companies are implementing AMP to move higher on the search engine results page (SERP) and prevent mobile visitors from bouncing away.

How to Incorporate AMP Into Your Mobile Site

If you want to explore what AMP can do for your business, get in touch with the web development experts at Robofirm. They'll help you decide which digital marketing services are best for achieving your objectives. Robofirm can help you innovate your approach to content, commerce and user-centered experiences.

AMP Your Business

AMP Your Business

by Brock Marion

18 plus year career wholly focused on delivering digital marketing excellence, both agency and client side. Led award winning teams working for over 50 leading global retail, CPG and travel brands. 

Helped found, build and grow the first pay-per-click display advertising network and recognized early the emerging importance of paid and organic search marketing for direct response ecommerce and lead gen, founding his own search marketing practice in early 2001.

Duck hunter. Intense dislike for anything containing cilantro or truffle oil. 

Do you have a second? Of course not. No one does. In the mobile world, a second feels like an eternity. Google reported that 29 percent of smartphone users will bounce to another mobile site or app if the one they have found is too clumsy or takes too long to load.

Of these switchers, seven out of 10 said that load time was the number one annoyance that drove them to bounce. Along the same lines, Kissmetrics estimated that for an enterprise ecommerce site, a one second delay can cost up to $2.5 million in annual revenue.

When Mobile Won the Internet

Websites were originally built for desktops or laptops. Trying to impress site visitors, they added high-resolution images, video, interactive tools and more. That was great digital marketing strategy before the majority of users started accessing the web using their smartphones.

In the new world, everyone is in a crunch to get their information fast. Expectations have ratcheted up due to the speed of apps, cloud-based servers, HTML5 and mobile-first design. Every extra second of loading time equals the loss of certain percentage of readers. That translates into fewer subscriptions and less advertising revenue.

Google and the Origin of AMP

As a company built on ad revenue, Google knew it had to get proactive about load times, so in 2015 it brought together publishers and technology companies from all over the planet to brainstorm a solution.

The result was a new open-source technology called the Accelerated Mobile Pages (AMP) project. AMP is meant to bring all the best parts of the web to mobile and make them all load dramatically faster. Mobile pages with AMP are able to run video, animations and interactive graphics while still incorporating smart ads for remarketing - and it all loads in an instant. AMP is platform-independent, which means it works on any OS and mobile device.

Who Is Using AMP?

The first publishers and tech firms that agreed to develop the AMP protocols include some of the biggest names on the web, such as Twitter, Pinterest, WordPress, Adobe Analytics and LinkedIn. All are currently integrating AMP HTML pages into their mobile sites.

According to Rudy Galfi, the production manager for AMP, the median load time for AMP-coded content is 0.7 seconds. The two biggest platforms for mobile ads - DoubleClick for Publishers and OpenX - are both already on board with AMP compatibility.

AMP for Magento

There is even an AMP extension to help Magento development teams turbocharge the load times of sites that are rich with high-quality images and interactive content. The extension generates original mobile pages for your site's homepage, ecommerce site and any CMS along the way.

The Magento AMP plugin is just one example of how companies are implementing AMP to move higher on the search engine results page (SERP) and prevent mobile visitors from bouncing away.

How to Incorporate AMP Into Your Mobile Site

If you want to explore what AMP can do for your business, get in touch with the web development experts at Robofirm. They'll help you decide which digital marketing services are best for achieving your objectives. Robofirm can help you innovate your approach to content, commerce and user-centered experiences.