​HTTPS Everywhere!

by Mathew Beane

Mathew has been fascinated with building and programming computers since his early days of upgrading an 8086 to an 80386. Working initially in the video game industry building servers and managing server rooms, Mat shifted his focus to PHP programming in early 2000. With over a decade of experience in eCommerce, Mat is now Director of Systems Engineering at Robofirm and Magento Certified developer. Because of his frequent presenting at PHP conferences, Magento recognized Mat as a Magento Master Mover in 2016. Mat has also contributed to Zend Server as part of the Z-Team with Zend where he has helped build the Magento plugin for Z-Ray. When he's not programming, you will find Mat spending time with his family, making music, tabletop gaming, or tinkering with some random project.

Many consumers are concerned about their internet privacy and security. They don't want to have their personal information compromised, particularly when it comes to their credit card data. After all, who really wants to spend all day on the phone canceling accounts and waiting for a replacement card? They're not going to think too fondly of the company that caused that time sink.

What Is HTTPS?

Your e-commerce site uses hypertext transport protocol secure, or HTTPS, on its payment pages for security purposes. HTTPS offers protection for the data transmitted on your forms through encryption, authentication and data protection. The consumer's information is encrypted using a technology called Transport Layer Security (TLS), so it's incredibly difficult for hackers to grab any personal details.

How Does HTTPS Improve Customer Conversion and Retention?

This technology works out great for your customers with their credit cards, but you can boost your customer conversion and retention by rolling it out to the rest of your site.

Today's consumer is trained to look for a lock in the address bar, and their news feeds are filled with countless data breach stories. They might not know much about the underlying technology, but that little icon is associated with a safe and trustworthy experience. When your Magento developers add HTTPS to your entire site, you can build that trust immediately. Take a look at your direct competitors and see if they go the extra mile on their website security. If they don't, you also get to leverage your secure e-commerce site as a competitive advantage.

Google is also pushing for the widespread adoption of HTTPS, which means good things for your search engine rankings when you use it everywhere. Since secure browsing offers a better overall customer experience, the search engine giant gives you brownie points for being on top of things. The better your visibility in the search engines, the more likely you're going to catch a potential customer's eye.

Many consumers have dealt with a data breach or know someone who has. They don't want to have their lives disrupted by identity theft and stolen credit cards. When they have the opportunity to choose a business that cares about a secure experience from start to finish, they're going to go with that over the unsecured option. The long-term benefits are worth going through the Magento development required to plaster your site with HTTPS pages.

Do you need assistance with this process from an experienced Magento developer? Get in touch with Robofirm to discuss your e-commerce development needs.

​HTTPS Everywhere!

​HTTPS Everywhere!

by Mathew Beane

Mathew has been fascinated with building and programming computers since his early days of upgrading an 8086 to an 80386. Working initially in the video game industry building servers and managing server rooms, Mat shifted his focus to PHP programming in early 2000. With over a decade of experience in eCommerce, Mat is now Director of Systems Engineering at Robofirm and Magento Certified developer. Because of his frequent presenting at PHP conferences, Magento recognized Mat as a Magento Master Mover in 2016. Mat has also contributed to Zend Server as part of the Z-Team with Zend where he has helped build the Magento plugin for Z-Ray. When he's not programming, you will find Mat spending time with his family, making music, tabletop gaming, or tinkering with some random project.

Many consumers are concerned about their internet privacy and security. They don't want to have their personal information compromised, particularly when it comes to their credit card data. After all, who really wants to spend all day on the phone canceling accounts and waiting for a replacement card? They're not going to think too fondly of the company that caused that time sink.

What Is HTTPS?

Your e-commerce site uses hypertext transport protocol secure, or HTTPS, on its payment pages for security purposes. HTTPS offers protection for the data transmitted on your forms through encryption, authentication and data protection. The consumer's information is encrypted using a technology called Transport Layer Security (TLS), so it's incredibly difficult for hackers to grab any personal details.

How Does HTTPS Improve Customer Conversion and Retention?

This technology works out great for your customers with their credit cards, but you can boost your customer conversion and retention by rolling it out to the rest of your site.

Today's consumer is trained to look for a lock in the address bar, and their news feeds are filled with countless data breach stories. They might not know much about the underlying technology, but that little icon is associated with a safe and trustworthy experience. When your Magento developers add HTTPS to your entire site, you can build that trust immediately. Take a look at your direct competitors and see if they go the extra mile on their website security. If they don't, you also get to leverage your secure e-commerce site as a competitive advantage.

Google is also pushing for the widespread adoption of HTTPS, which means good things for your search engine rankings when you use it everywhere. Since secure browsing offers a better overall customer experience, the search engine giant gives you brownie points for being on top of things. The better your visibility in the search engines, the more likely you're going to catch a potential customer's eye.

Many consumers have dealt with a data breach or know someone who has. They don't want to have their lives disrupted by identity theft and stolen credit cards. When they have the opportunity to choose a business that cares about a secure experience from start to finish, they're going to go with that over the unsecured option. The long-term benefits are worth going through the Magento development required to plaster your site with HTTPS pages.

Do you need assistance with this process from an experienced Magento developer? Get in touch with Robofirm to discuss your e-commerce development needs.