From Pictures of Food to eCommerce Capabilities: The New Face of Instagram

by Robo

A short bio about Robo

In the social media universe, Instagram was one of the slower platforms to be monetized. It’s only recently that Instagram has begun to come into its own as a platform with serious marketing potential. But now that it’s finally happened, Instagram is poised to become an exceptionally powerful marketing tool.
 

In one of the most beloved entrepreneurial fairy tales in techdom, Instagram was built over the course of a mere 15 months, and, with only 13 employees on its staff, sold to Facebook for 1 billion dollars. All of this happened long before the platform had realized any significant revenue generation power. Two reasons why Facebook found Instagram so valuable: 1) Instagram was getting huge numbers; it had over 100 million regular users within two years of its launch, and 2) Instagram, being a lot more compact and graphics-based in relation to Facebook, was a significant competitor. Facebook thus figured, if you can’t beat ’em, own ’em.
 

Since Facebook has taken control of Instagram, the platform has become increasingly relevant to e-marketers. Whereas before the purchase, parties wishing to market on Instagram could only use three very broad demographics to target their campaigns—age, gender, and country—Facebook will soon integrate their own, highly effective ad-targeting tools into Instagram, that will allow marketers to develop much more poignant campaigns. If you’ve ever done any marketing on Facebook, then you know that their criteria for selecting market segments is anything but generic. You can target Facebook users based off of the type of music they like, the movies they watch, their hobbies etc. Once Instagram wields this power, the opportunities for marketers will be ripe, especially for those looking to market to the younger millennials with whom Instagram is the most popular.
 

To be successful with marketing on Instagram, it’s important that marketers take stock of what Instagram prides itself on doing best—creating beautiful pictures that can be shared with the world. If you’re going to pay for people to have a look over your company’s Instagram feed, then make sure that you have plenty of interesting and visually appealing photographs of your products. Showing the Instagram audience that you understand the platform will go a long way. In contrast, if you come across as a hack that doesn’t understand or respect Instagram as a medium of expression, then you’ll likely incur the ire of the Instagram community, and you’ll most likely waste any money you spend on advertising on Instagram.
 
Look for advertising opportunities on Instagram to become more abundant and more user friendly within the coming years. One of the major changes Instagram will be making is an adjustment to their API, so as to create a market for app developers who want to create apps for marketers that streamline the Instagram marketing process. Instagram will also be rolling out the capacity for ads to contain outbound links, allowing marketers to post a link to their ecommerce site underneath their promoted Instagram photo.

From Pictures of Food to eCommerce Capabilities: The New Face of Instagram

From Pictures of Food to eCommerce Capabilities: The New Face of Instagram

by Robo

A short bio about Robo

In the social media universe, Instagram was one of the slower platforms to be monetized. It’s only recently that Instagram has begun to come into its own as a platform with serious marketing potential. But now that it’s finally happened, Instagram is poised to become an exceptionally powerful marketing tool.
 

In one of the most beloved entrepreneurial fairy tales in techdom, Instagram was built over the course of a mere 15 months, and, with only 13 employees on its staff, sold to Facebook for 1 billion dollars. All of this happened long before the platform had realized any significant revenue generation power. Two reasons why Facebook found Instagram so valuable: 1) Instagram was getting huge numbers; it had over 100 million regular users within two years of its launch, and 2) Instagram, being a lot more compact and graphics-based in relation to Facebook, was a significant competitor. Facebook thus figured, if you can’t beat ’em, own ’em.
 

Since Facebook has taken control of Instagram, the platform has become increasingly relevant to e-marketers. Whereas before the purchase, parties wishing to market on Instagram could only use three very broad demographics to target their campaigns—age, gender, and country—Facebook will soon integrate their own, highly effective ad-targeting tools into Instagram, that will allow marketers to develop much more poignant campaigns. If you’ve ever done any marketing on Facebook, then you know that their criteria for selecting market segments is anything but generic. You can target Facebook users based off of the type of music they like, the movies they watch, their hobbies etc. Once Instagram wields this power, the opportunities for marketers will be ripe, especially for those looking to market to the younger millennials with whom Instagram is the most popular.
 

To be successful with marketing on Instagram, it’s important that marketers take stock of what Instagram prides itself on doing best—creating beautiful pictures that can be shared with the world. If you’re going to pay for people to have a look over your company’s Instagram feed, then make sure that you have plenty of interesting and visually appealing photographs of your products. Showing the Instagram audience that you understand the platform will go a long way. In contrast, if you come across as a hack that doesn’t understand or respect Instagram as a medium of expression, then you’ll likely incur the ire of the Instagram community, and you’ll most likely waste any money you spend on advertising on Instagram.
 
Look for advertising opportunities on Instagram to become more abundant and more user friendly within the coming years. One of the major changes Instagram will be making is an adjustment to their API, so as to create a market for app developers who want to create apps for marketers that streamline the Instagram marketing process. Instagram will also be rolling out the capacity for ads to contain outbound links, allowing marketers to post a link to their ecommerce site underneath their promoted Instagram photo.