Posted on Nov 17, 2017
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Growth hacking is a popular buzz word—attributed to the legendary entrepreneur, Sean Ellis, that denotes a single-minded focus on growth, meaning more users, more sales, more revenues, and more expansion opportunity. When this term was coined by Ellis, it was used mainly within the context of tech start-ups in desperate need of growth, so as to better understand how their product or service would truly function when paired to a viable customer base.
In the social media universe, Instagram was one of the slower platforms to be monetized. It’s only recently that Instagram has begun to come into its own as a platform with serious marketing potential. But now that it’s finally happened, Instagram is poised to become an exceptionally powerful marketing tool.
Whether it’s a good experience or a poor one, customers form their impressions quickly and are equally quick about sharing their opinions with their friends, family members, and neighbors. Here are four ways that you can encourage positive and prolific word-of-mouth marketing through satisfied customers:
No doubt you’ve heard that content is king in the world of online business and ecommerce platforms. If managed and implemented correctly, an engaging content campaign has the potential to improve your search engine rankings, generate new leads, improve customer satisfaction, and most importantly, send your sales through the roof. All content, however, is not created equal. To create content that increases traffic, you must focus on effective, targeted marketing strategies.
We all know the loyal customers are the best kind. Once you’ve earned a customer’s trust, they will commit to you and buy your product again and again, right?
E-commerce customers are a fickle bunch. Short attention spans are common and customer loyalty is hard to come by. After all, your company is one of millions, and your website is just that, an electronic display of whatever it is you’re selling.
When creating a website, developing an e-commerce platform, or even brainstorming a blogging strategy, you will gain a lot by delving into the science of the customer experience. But what does that mean, exactly? Simply put, it means using the tried-and-true research behind behavioral science to implement an effective and low-cost strategy for customer satisfaction and loyalty. Using the science of the customer experience is easier than it sounds. Start by implementing these tips and you’ll be well on your way:
Of course you know how important it is to attract new and prospective customers to your site, but just as important is learning how to keep customers on your website after they have discovered you. You want to engage your audience from the start so they will visit again and again. With millions of websites vying for their attention, customer loyalty is more important than ever. Here are three of the most critical and cost-effective strategies to keeping your loyal fans coming back for more: