Make Customers Push Your Buttons

by Ryan Gellis

Ryan is the founding partner of Robofirm and is responsible for leading the company’s growth, strategy, and vision. His experience includes almost a decade of enterprise-level systems architecture, digital marketing, and eCommerce strategy for clients including Sally Beauty Holdings, Hearst Corporation, and Charming Charlie. When he’s not working, you can find him playing piano, guitar, or cheering for the Blackhawks.

If your business operates in the ecommerce world, you know the importance of driving traffic to your website. Without visitors, your products or services aren't going to get any visibility and your business will tank. Having a solid marketing strategy that drives customers to your site should be your No. 1 focus. But that's not the end of the battle! Just as important as getting visitors to your site is converting visitors into paying customers. This isn't as easy as it sounds, but with the right design and strategy, you can significantly boost your business's bottom line and improve your conversion rates as well as strengthen the reputation of your brand. Here are some of the top UX/UI strategies for increasing ecommerce website conversion rates.

Make a Good First Impression

Your visitors will remember the first experience they have loading and navigating your site -- so make sure that it loads quickly to avoid losing them. "A one second delay in website loading time can result in a 7 percent loss in conversion, and 40 percent of web users will abandon a website if it takes longer than three seconds to load." Most users will decide in a split second if they are going to stay on your page or leave based on the loading time and the appearance of the homepage. You can choose from a variety of designs -- strong images, background videos, animations, text, etc. -- but keep it clean and sharp, funnel users to desired paths and actions, and even encourage users to scroll so they can consume all content on a page. Guide users with clear calls to action and paths so they can learn more about your product and stay engaged, which will make them more likely to convert.

Yells-to-Action

Everyone has heard of calls-to-action, but on some sites these are small text links that users can't find. Make sure that your calls-to-action are really yells! They should be large, clickable areas on a screen (both mobile and desktop) that don't require squinting or enlarging the screen to find. Make it easy for your customers to give you money. A great exercise is to place your page on a laptop or mobiel device then back away 5 feet. If the call to action isn't the most obvious element on the page, you need to revisit your design ethos and think conversion first.

Keep Designs Simple and Familiar

People like what they already know. The more similar the basics of your site are to other successful sites, the better it will perform. People's eyes gravitate to the top left when they are looking for navigation and are drawn primarily to colors in both text and images. People are also more comfortable scrolling down than sideways. You can get inventive with your design, but when it comes to the fundamentals of how a website functions, keep it simple and follow the big guns who have paved the way.

Balance Texts and Visuals

Too many images will distract from the actual information you need visitors to see, and too much text will be overwhelming and probably cause them to skip over it altogether. Keep text blocks very brief -- tight sentences of no more than 10 to 12 words -- in order to avoid large walls of text. You can also use formatting to highlight the key words on a page. Robofirm Magento developers can help you design your site and messaging to be as appealing as possible to visitors.

Use Simple Language

The days of formal, corporate communication are long gone. Keep your tone casual and accessible, and assume that your readers are smart and are visiting your page because they understand and like what you do. Otherwise, you come off as stuffy or condescending. Find the tone of your brand and run with it.

Go Mobile

If your site hasn't been optimized for mobile, you are missing out on a huge market. Four out of five consumers use a smartphone to shop. Magento development is a great way to ensure that your site looks slick on a desktop as well as on mobile so you don't miss out on any potential sales.

If you are in need of a Magento developer to help boost your conversion rates, get in touch with Robofirm to discuss our proven ecommerce development services.

Make Customers Push Your Buttons

Make Customers Push Your Buttons

by Ryan Gellis

Ryan is the founding partner of Robofirm and is responsible for leading the company’s growth, strategy, and vision. His experience includes almost a decade of enterprise-level systems architecture, digital marketing, and eCommerce strategy for clients including Sally Beauty Holdings, Hearst Corporation, and Charming Charlie. When he’s not working, you can find him playing piano, guitar, or cheering for the Blackhawks.

If your business operates in the ecommerce world, you know the importance of driving traffic to your website. Without visitors, your products or services aren't going to get any visibility and your business will tank. Having a solid marketing strategy that drives customers to your site should be your No. 1 focus. But that's not the end of the battle! Just as important as getting visitors to your site is converting visitors into paying customers. This isn't as easy as it sounds, but with the right design and strategy, you can significantly boost your business's bottom line and improve your conversion rates as well as strengthen the reputation of your brand. Here are some of the top UX/UI strategies for increasing ecommerce website conversion rates.

Make a Good First Impression

Your visitors will remember the first experience they have loading and navigating your site -- so make sure that it loads quickly to avoid losing them. "A one second delay in website loading time can result in a 7 percent loss in conversion, and 40 percent of web users will abandon a website if it takes longer than three seconds to load." Most users will decide in a split second if they are going to stay on your page or leave based on the loading time and the appearance of the homepage. You can choose from a variety of designs -- strong images, background videos, animations, text, etc. -- but keep it clean and sharp, funnel users to desired paths and actions, and even encourage users to scroll so they can consume all content on a page. Guide users with clear calls to action and paths so they can learn more about your product and stay engaged, which will make them more likely to convert.

Yells-to-Action

Everyone has heard of calls-to-action, but on some sites these are small text links that users can't find. Make sure that your calls-to-action are really yells! They should be large, clickable areas on a screen (both mobile and desktop) that don't require squinting or enlarging the screen to find. Make it easy for your customers to give you money. A great exercise is to place your page on a laptop or mobiel device then back away 5 feet. If the call to action isn't the most obvious element on the page, you need to revisit your design ethos and think conversion first.

Keep Designs Simple and Familiar

People like what they already know. The more similar the basics of your site are to other successful sites, the better it will perform. People's eyes gravitate to the top left when they are looking for navigation and are drawn primarily to colors in both text and images. People are also more comfortable scrolling down than sideways. You can get inventive with your design, but when it comes to the fundamentals of how a website functions, keep it simple and follow the big guns who have paved the way.

Balance Texts and Visuals

Too many images will distract from the actual information you need visitors to see, and too much text will be overwhelming and probably cause them to skip over it altogether. Keep text blocks very brief -- tight sentences of no more than 10 to 12 words -- in order to avoid large walls of text. You can also use formatting to highlight the key words on a page. Robofirm Magento developers can help you design your site and messaging to be as appealing as possible to visitors.

Use Simple Language

The days of formal, corporate communication are long gone. Keep your tone casual and accessible, and assume that your readers are smart and are visiting your page because they understand and like what you do. Otherwise, you come off as stuffy or condescending. Find the tone of your brand and run with it.

Go Mobile

If your site hasn't been optimized for mobile, you are missing out on a huge market. Four out of five consumers use a smartphone to shop. Magento development is a great way to ensure that your site looks slick on a desktop as well as on mobile so you don't miss out on any potential sales.

If you are in need of a Magento developer to help boost your conversion rates, get in touch with Robofirm to discuss our proven ecommerce development services.