The Shopping Feeds You Needs

by Nick Bartlett

Nick leads a development team building applications that meet client initiatives and goals.  He has over a decade of experience in the open source web development industry, and has earned Magento's Certified Developer Plus, Front End Developer, and Solutions Specialist certifications.  Previously in Nick's career he founded, grew, and sold a successful online ecommerce business that provided him with a variety of relevant ecommerce knowledge and experiences that allows him to better serve our clients. 

With so many consumers turning to the web to research the products they want to buy, shopping feeds can be a great way for business owners to get items in front of curious eyes. Let's take a look at some of the most beneficial shopping feeds you should incorporate into your online presence.

Google Shopping Feed

Google is arguably the first place consumers visit when starting their product search, so it makes sense you should get listed in their shopping feed. When listing your products on the feed, you can optimize the title, descriptions and images to signal what is relevant to those searching. The Google Shopping Feed appears directly in search results, so visitors don't have to visit a third-party website to find what they're looking for.

Amazon

When it comes to online retail, there is no one bigger than Amazon. Whether they're looking for big-ticket items or buying in bulk, shoppers come from all over the world to find exactly what they need year round. Amazon's inventory feeds give business owners the power to list products directly through Amazon and show up in targeted product searches. With detailed reports available, you'll get up-to-date information on how your products are resonating with a new audience.

Big Box Retailers

Some of the country's favorite big box stores offer online marketplaces where retailers can list products. Take for example the Walmart Marketplace. This feature of the Walmart website allows third-party businesses who don't sell in-store to list their items. These marketplaces empower your business to become partners with some of the biggest names in retail.

Social Media Feeds

Users browsing their favorite social sites can't escape the lull of the perfectly branded product advertisement. Both Facebook and Instagram allow business users to upload their product feeds directly to their API system and market to social media users. While those browsing their favorite social media sites aren't directly looking for products, the ability for products to appear in a social setting can be a great branding strategy. Facebook also offers audience building, meaning you can target specific products to those who have already been on your site looking.

The Bottom Line

Shopping feeds can be a great way to boost conversion rates by capturing leads from a variety of third-party sources. If your website isn't shooting to the top of organic search results, listing products with shopping feeds can be a great way to boost business. Consider where your audience will be researching products, and pick the right feeds to ensure success.

The Shopping Feeds You Needs

The Shopping Feeds You Needs

by Nick Bartlett

Nick leads a development team building applications that meet client initiatives and goals.  He has over a decade of experience in the open source web development industry, and has earned Magento's Certified Developer Plus, Front End Developer, and Solutions Specialist certifications.  Previously in Nick's career he founded, grew, and sold a successful online ecommerce business that provided him with a variety of relevant ecommerce knowledge and experiences that allows him to better serve our clients. 

With so many consumers turning to the web to research the products they want to buy, shopping feeds can be a great way for business owners to get items in front of curious eyes. Let's take a look at some of the most beneficial shopping feeds you should incorporate into your online presence.

Google Shopping Feed

Google is arguably the first place consumers visit when starting their product search, so it makes sense you should get listed in their shopping feed. When listing your products on the feed, you can optimize the title, descriptions and images to signal what is relevant to those searching. The Google Shopping Feed appears directly in search results, so visitors don't have to visit a third-party website to find what they're looking for.

Amazon

When it comes to online retail, there is no one bigger than Amazon. Whether they're looking for big-ticket items or buying in bulk, shoppers come from all over the world to find exactly what they need year round. Amazon's inventory feeds give business owners the power to list products directly through Amazon and show up in targeted product searches. With detailed reports available, you'll get up-to-date information on how your products are resonating with a new audience.

Big Box Retailers

Some of the country's favorite big box stores offer online marketplaces where retailers can list products. Take for example the Walmart Marketplace. This feature of the Walmart website allows third-party businesses who don't sell in-store to list their items. These marketplaces empower your business to become partners with some of the biggest names in retail.

Social Media Feeds

Users browsing their favorite social sites can't escape the lull of the perfectly branded product advertisement. Both Facebook and Instagram allow business users to upload their product feeds directly to their API system and market to social media users. While those browsing their favorite social media sites aren't directly looking for products, the ability for products to appear in a social setting can be a great branding strategy. Facebook also offers audience building, meaning you can target specific products to those who have already been on your site looking.

The Bottom Line

Shopping feeds can be a great way to boost conversion rates by capturing leads from a variety of third-party sources. If your website isn't shooting to the top of organic search results, listing products with shopping feeds can be a great way to boost business. Consider where your audience will be researching products, and pick the right feeds to ensure success.