You only get one first impression, don't screw it up.

by Ryan Gellis

Ryan is the founding partner of Robofirm and is responsible for leading the company’s growth, strategy, and vision. His experience includes almost a decade of enterprise-level systems architecture, digital marketing, and eCommerce strategy for clients including Sally Beauty Holdings, Hearst Corporation, and Charming Charlie. When he’s not working, you can find him playing piano, guitar, or cheering for the Blackhawks.

One of the great things about Magento that separates it from other ecommerce solutions is that users of this platform are able to use a visual editor to craft their storefronts in accordance with their own specific preferences. This is important because first impressions matter, and you shouldn’t have to settle for a bland, generic looking storefront. After discovering your website, customers will make up their minds very quickly—some say within the first three seconds—as to whether or not they’re comfortable doing business with you. Take a proactive approach and make sure that your online storefront is professional and engaging.

 

Website users look at several factors when assessing whether or not they like or dislike what you have to offer. Often, even if you’ve got the product(s) that a customer wants, he’ll shop around a bit if he doesn’t like the look of your site. For the best possible results, your website should be fully dialed-in from top to bottom; this means having an attractive logo, fast load times, an ease of navigability, and a stylish design. Focus on one element at a time and bring in help from people "who know." One of the biggest mistakes that website owners make is trying to do too much on their own. In truth, you should do as little as possible on your own, not because you’re lazy or would rather be out playing golf, but because you want to incorporate as much work as you can from individuals who are masters at what they do. A person who’s designed over a hundred website logos can probably come up with a logo for your site that’s a bit better than what you can come up with on your own. Likewise, a person who’s produced countless pages of written content for websites will likely be capable of endowing your site with more engaging web copy. Seek out the experts and bring them all to the table and you’ll end up with an extraordinary final product, sure to leave great first impressions.

You only get one first impression, don't screw it up.


Two important attributes of Magento that can help you form a positive and lasting first impression are Magento’s responsive design capability—ensuring that your ecommerce site renders beautifully on smartphones and tablets—and the platform’s imminent testability. With regard to the latter feature, from your Magento navigation pane you can access the store testing feature—look for the option labeled “Shopping Cart Diagnostics.” This feature will help you test to ensure that your website’s users don’t experience bugs, errors, unduly long load times, and so on.

You only get one first impression, don't screw it up.

If your customers have a great first impression of your site, then they’re not only more likely to come back to you, but they’re also more likely to forgive you if they encounter a challenging experience with your site down the road. If they have a poor first impression of your site, then they’re likely to write you off entirely. Protect your first impression as you’d protect your reputation; they’re essentially the same thing.

You only get one first impression, don't screw it up.

You only get one first impression, don't screw it up.

by Ryan Gellis

Ryan is the founding partner of Robofirm and is responsible for leading the company’s growth, strategy, and vision. His experience includes almost a decade of enterprise-level systems architecture, digital marketing, and eCommerce strategy for clients including Sally Beauty Holdings, Hearst Corporation, and Charming Charlie. When he’s not working, you can find him playing piano, guitar, or cheering for the Blackhawks.

One of the great things about Magento that separates it from other ecommerce solutions is that users of this platform are able to use a visual editor to craft their storefronts in accordance with their own specific preferences. This is important because first impressions matter, and you shouldn’t have to settle for a bland, generic looking storefront. After discovering your website, customers will make up their minds very quickly—some say within the first three seconds—as to whether or not they’re comfortable doing business with you. Take a proactive approach and make sure that your online storefront is professional and engaging.

 

Website users look at several factors when assessing whether or not they like or dislike what you have to offer. Often, even if you’ve got the product(s) that a customer wants, he’ll shop around a bit if he doesn’t like the look of your site. For the best possible results, your website should be fully dialed-in from top to bottom; this means having an attractive logo, fast load times, an ease of navigability, and a stylish design. Focus on one element at a time and bring in help from people "who know." One of the biggest mistakes that website owners make is trying to do too much on their own. In truth, you should do as little as possible on your own, not because you’re lazy or would rather be out playing golf, but because you want to incorporate as much work as you can from individuals who are masters at what they do. A person who’s designed over a hundred website logos can probably come up with a logo for your site that’s a bit better than what you can come up with on your own. Likewise, a person who’s produced countless pages of written content for websites will likely be capable of endowing your site with more engaging web copy. Seek out the experts and bring them all to the table and you’ll end up with an extraordinary final product, sure to leave great first impressions.

You only get one first impression, don't screw it up.


Two important attributes of Magento that can help you form a positive and lasting first impression are Magento’s responsive design capability—ensuring that your ecommerce site renders beautifully on smartphones and tablets—and the platform’s imminent testability. With regard to the latter feature, from your Magento navigation pane you can access the store testing feature—look for the option labeled “Shopping Cart Diagnostics.” This feature will help you test to ensure that your website’s users don’t experience bugs, errors, unduly long load times, and so on.

You only get one first impression, don't screw it up.

If your customers have a great first impression of your site, then they’re not only more likely to come back to you, but they’re also more likely to forgive you if they encounter a challenging experience with your site down the road. If they have a poor first impression of your site, then they’re likely to write you off entirely. Protect your first impression as you’d protect your reputation; they’re essentially the same thing.