18 plus year career wholly focused on delivering digital marketing excellence, both agency and client side. Led award winning teams working for over 50 leading global retail, CPG and travel brands.
Helped found, build and grow the first pay-per-click display advertising network and recognized early the emerging importance of paid and organic search marketing for direct response ecommerce and lead gen, founding his own search marketing practice in early 2001.
Duck hunter. Intense dislike for anything containing cilantro or truffle oil.
For one reason or another, you will have many people who visit your ecommerce website without making a purchase. Learn about a digital marketing concept called remarketing that helps you attract those people back to your site.
Local search has typically been driven by a consumer’s physical proximity to the searcher’s location. In regards to ranking signals, proximity has now become even more important with the Google’s new search algorithm update known as Possum.