Posted on Nov 17, 2017
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As with other open source solutions, the more effort you put into Magento the more you’ll get out of it. Working with Magento, as an alternative to working with a proprietary ecommerce solution, will expose you and your team to a more detail-level view of platform functionality. By putting you in the driver’s seat of your ecommerce experience, you’ll be better positioned to develop a tailored-fit, high ROI solution for your business. But you’ll first need to be shown the ropes.
One of the great things about Magento that separates it from other ecommerce solutions is that users of this platform are able to use a visual editor to craft their storefronts in accordance with their own specific preferences. This is important because first impressions matter, and you shouldn’t have to settle for a bland, generic looking storefront. After discovering your website, customers will make up their minds very quickly—some say within the first three seconds—as to whether or not they’re comfortable doing business with you.
Many successful eCommerce sites today began as blogs, fan sites, or other content-rich media platforms that looked to expand their reach in the market and offer innovative experiences to their users. Much like the television industry, digital brands understand their viewers and how to create content that appeals to them. Those same brands tend to have some intuition about what their users would like to purchase, too. First, brands have to determine what products they want to sell that they can relate back to the content they distribute.