A/B and Multivariate Testing

A/B and Multivariate Testing .

Robofirm helps businesses tweak, optimize, and personalize websites based on user data and key performance indicators.


Testing & Experimentation

We help you drive more results from your existing traffic through testing and experimentation across the entire customer experience on every device.

A/B Testing

We create and test different versions of your website to increase revenue and prioritize ROI based on continuous optimization. Incoming traffic is distributed between the control and different variations to determine statistically significant behavior that displays improvement.​

Split URL Testing

We distribute traffic to multiple URLs to allow for variations to be targeted at specific groups of visitors and deliver a more personalized experience.

Multivariate Testing

The process of running multivariate testing is similar to A/B testing but with multiple variables tested together. By changing multiple elements on a single page and finding the optimal combination of those changes, we can determine the combination that is most effective in improving the goal.